We present live classical music performances to the public. We use our online presence as a backstage pass into our world, and our work with virtual reality technology allows you to immerse yourself in the music.
OK, now the detailed part...after a combined 60 years in classical music, we have found some elements of how the industry is portrayed, marketed, and presented (think about how opera is showcased in every James Bond movie...) that we are not fond of. It’s cool that classical music is viewed as elite or “fancy”...but it hurts our chances of engaging new audiences.
Most of the time, when we talk to people about classical music and culture, they say they don’t know enough, or they don’t own a “ball gown,” or it’s not accessible...which is understandable when you see how the industry is advertised to the general public. In many ways, modern marketing (or lack thereof) has turned classical music into something it’s not: a high brow culture that isn’t for everyone.
Trio Kavanáh: CLASSICAL MUSIC IS FOR EVERYONE.
By removing traces of elitism, stuffiness, exclusivity, and judgement, we present the public with a welcoming environment to enjoy classical music, our community, and their entire evening. We discuss the music without “educating,” and we perform on the same physical level as the audience. Then we add amenities to make you as comfortable and happy as possible (this preps you to absorb the music): comfy seating, food, drinks, ambience, etc.
We call it a “Complete Musical Experience.”